How to Create Packaging for An Emerging Market

Expansion is great for businesses. In fact, when you are getting more customers and growing, you can do so much more. The sky’s the limit on the unique and emerging trends that come with this.

However, there are some factors that you must consider. Cultural nuances are a big one, but also the economics of certain areas. For instance, if you’re an American supplier and going to expand to the European market, you might want to change the sizes of things, due to how much bigger everything is there.

Here, we’ll go over the different things that you want to focus on when you’re building a packaging for an emerging market, and how to properly do so in order to gain even more customers than before. 

Cost effective Designs and Materials 

Probably the most important one, especially if you’re starting in a new market.

When you have materials and designs that are good for one market, you might think they work for all markets. Not necessarily. 

Plastic is fine in US markets, but due to hefty taxes, a lot of European markets use paper or other sustainable products that are there.  

You need to make sure that the designs you have are fitting for the market, and don’t end up costing an arm and a leg for you.   when you have a good design with one material, see if it works for another type, and then ultimately adjust this as needed. 

Adaptation for different Climates 

The other thing to make sure that you do is that you offer packaging adjustments for different climates.

If your market is currently very dry and arid, when you ship to a more humid market, you need to keep that in mind. cardboard without protection might end up breaking down, and it creates a problem for some businesses.  That’s why, when you are changing your market, you can do this, and also make sure that, with these emerging markets, you use the material that best fits the job. 

Transportation and Storage Costs 

This ties into the previous point, but it’s best if they are described separately.

When you are packaging new items in a different area, you also need to focus on the storage aspects. For instance, if you are currently in a very dry climate and then you ship and store in a humid and hot place, you need to offer temperature adjustments, or even material changes, especially to accommodate that humidity.

The same goes for sending it to customers.  Make sure you look at the locations, and if you notice that they’re shipped out into an area with a lot more rain, perhaps change the materials you use. 

Finally, there’s transportation. The transportation methods that you use for your items play a huge part.  Some places don't use freight trains, others might not use boats or planes. 

Make sure you factor this in so that you’re not spending a ton of money on the markets that you’re looking to get into, and to minimize these returns. 

With this type of emergent market, you definitely want to bear all of these in mind. but I can assure you that when you do, you’re able to create a better, more rewarding experience. Just make sure that you factor all of these in, so that you maintain brand integrity and excitement amongst those that are able to buy from you.  

Emerging markets are a great place to start, but make sure that you factor in all these elements, so that your current customers are happy, and the new ones are too. 

 

Getting Candy in the New Normal

This year has changed the way the world works.  Our world economy has changed and the way we all deal with the  pandemic has had some crazy changes in our lives.  This is a big deal for many people and provides some areas that make a difference in our normal daily lives.  For me the one thing that I will not give up and still enjoy going out and getting is my wonderful snacks. 

I will not let masks, fear, or a silly virus stop me from getting my glorious candy boxes from the store.  The regulations be darned, because sometimes chocolate is simply king and is a staple for a happy day in my life.  No I am not being selfish or not following protocols I am indeed following them to the letter. I just want to let you know it is ok to go out and get a snack.  It is still important mentally to live and be happy. And for me going and finding the candy boxes that are going to bring joy into my life is important. So what are some good steps to stay safe and enjoy shopping?

 

Well the first thing is to know the local laws and regulations that are being put into place.

 

Now that they are taken care of get the gear you need to follow the law.

Best Way to Shop for Candy

When it comes to staying healthy in the this year that is a very complicated ordeal.  I have to admit that health can come in a multitude of ways and it certainly is troubling to think about how to stay healthy.  The pandemic has changed so many things and has added a lot of regulations into people's lives.  I am not saying any of it is good or bad, but I think that it has caused many people to make their lives a little unhealthy and I want to help bring a little joy back into your life.

So the first thing to be careful of is not enjoying the normal things in life.  For me that is candy and having a nice treat at the end of the day.  I personally love getting a nice surprise at the end of a hard workday and now that I am more lonely and trapped then ever before I find it to be even more important.  I love going to the store normally and finding the perfect snack.  Browsing all the candy boxes and seeing what peaks my interest that day is such a joy to me.  Now everyone has their own preferences on what candy boxes look the best or taste the best but I want to just make sure you feel that you don't need to not get your treat!

Now in order to do this in 2020 you need to be careful for sure.  It is literally different in almost every county so I suggest following a checklist of things before just going out like normal and searching for that perfect treat.  First I think you should look up your state regulations pertaining to covid-19.  Each state has different restrictions and they are changing all the time.  The last thing you want is to be unsafe and or breaking the law.  I find that the state's websites in most locations is up to date and has all the general laws to follow right on the front page.  Once you read through the current regulations its important to then find out where your store location is that you plan on doing your shopping at.

Now go to the country website in which your grocery store is located. From there you can follow the same path as above for the state regulations.  Once you know the times of day you can shop, or if you are able to go out for non emergecy reasons.  Then you can find out what masks or none are needed.  There may also be specialty regulations and from there you can finally get in your vehicle at the right time and go shopping! As a general rule most places suggest or regulate standing 6 feet from others and it is also good to plan on extra time just in case the store has people restrictions.  Some stores are only allowed to have a percentage of normal capacity in them so you may be waiting a while.  Take that into account. Now the best part is here.  You have your regulations taken care of and now you can go in and look through all the lovely candy.  Choose the ones you want and maybe think about stocking up just in case the trip was harder than normal.